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From PRSA: Kelly Ross Spotlight

Kelly Ross stands smiling beside a large yellow “P” Pittsburgh Pirates sign at PNC Park, wearing a black dress and posing on a wooden deck near stadium seating.

West Virginia University alumna Kelly Ross has built a career in professional sports communications, now serving as manager of internal communications for the Pittsburgh Pirates. In this PRSA feature, she shares insight into how she approaches messaging, audience awareness, and storytelling at the highest level of sport.