West Virginia University has launched an online Bachelor of Arts in Esports Business and Entertainment through the College of Applied Human Sciences, expanding access to a career-focused program in one of the fastest-growing sectors of the global entertainment industry.
The fully online program is housed in the School of Sport Sciences and covers event management, governance, marketing, communications, and business development, with coursework that also reflects broader shifts in the digital sports landscape, including sports gambling and fantasy sports. Courses are designed to keep pace with an industry that evolves rapidly, incorporating current events and emerging trends alongside foundational skills.