The West Virginia Black Bears have announced Leighann Sainato, M.S. in Sport Management (2019), as their general manager. As the second general manager in Black Bears history, Sainato oversees a broad range of responsibilities, from budgeting and team travel arrangements to sales and marketing.
With an extensive range of duties, Sainato has learned to strategically schedule her work time. “Every day is about completing specific tasks. I map out my agenda down to the hour because I have multiple responsibilities. I’m a very hands-on GM. I directly oversee our public relations efforts, from marketing to writing press releases and creating graphics,” she said.