A West Virginia University master’s cohort has created a fundraising effort to benefit the National Foundation to End Child Abuse and Neglect (EndCAN). The College of Physical Activity and Sport Sciences sport management on line master’s students worked together to identify the non-profit recipient of the funds, decide on a product and generate a marketing plan.
“One member of our class, Morgan Montgomery, was instrumental in securing our start-up funds. She is in Colorado, near the charity’s headquarters, and contacted them, pitched our idea and gained their support. We knew we had a financial obstacle to overcome, so Morgan was successful in getting the organization to provide us with $500 to launch the product,” said Kevin Spano, team CEO.