As a high school junior, Howard Ticker combined his passion for sports with an interest in business to guide his college selection process. Growing up, he had followed Mountaineer football, paying special attention to the Pat White Era, (former WVU quarterback who played all four seasons, 2005-2008, with the Mountaineers, becoming the first QB to finish 4-0 in bowl games, including two BCS wins in the 2006 Sugar and 2008 Fiesta Bowls).
Meanwhile, he liked the proximity from his home in Maryland to Morgantown. It was then that Ticker decided to attend West Virginia University to study sport management.